The cutest little boy sobs and yells “mummy”, while his mother asks him, ‘are you a girl? Boys don’t cry!’ An ad featuring Madhuri Dixit and directed by Vinil Mathew, ends with a woman struggling with her husband and the message ‘ladke rulate nahin he‘. It’s a message against domestic violence. Start With The Boys is not groundbreaking but it’s definitely a laudable attempt to break male stereotypes .
There’s a new VogueEmpower video which has gone viral and there’s been much hue and cry about it, over various social media platforms. Though I loved the line, ‘to wear the clothes I like even when my spirit rolls naked ‘ and ‘to pick you from seven billion choices or not’; this video featuring Deepika and 98 other women, titled ‘My Choice’, is being very harshly criticized. I think Homi Adjani and Deepika Padukone shouldn’t have claimed that it’s a woman choice to cheat on her husband or not. It was opening up a can of worms that our society is not ready to deal with.
One thought on “VogueEmpowers -My Choice”
The video would have been incredibly powerful even with heightened arrogance if it had hinted a path to empowerment. Not sure how sexual liberation & being disloyal in committed relationship leads to empowerment. Mandela’s anti-apartheid movement was supported by all races, but imagine if one of the leaders in that movement would have said kill all the whites, you think even Mandela would have supported that notion?